Key points:

  • Step are sequential for each face value.

  • (Face value) vouchers can only be bought once at each step.


Example campaign: You could set the following parameters for a voucher campaign

Face values (there is no order)

  • £50, £90, £100

Loyalty steps (these are ordered)

  • Step 1 = 10%

  • Step 2 = 20%

  • Step 3 = 30% 

A customer browsing the app or website can choose to purchase any of the three face value vouchers.


If they decide they would like the £100 voucher, then they first buy it at Step 1, and so pay you £90 for it (since the discount is 10%).


The customer can then buy the £100 voucher at the Step 2 discount (20%) and pay £80. OR, the customer can purchase one of the other vouchers (£50 or £90) although they would only receive the Step 1 discount (10%).


Customers can only buy each of the face vouchers at each step once. Therefore, for each of your campaigns, a customer can buy 9 vouchers. If you have more than one campaign, that customer is free to purchase from those campaigns too.